Emma's Lab
Cookie Policy
1. What Are Cookies?
Cookies are small text files stored on your device by your browser. They are widely used to make websites work more efficiently and to provide information to site owners.
2. What We Use
Only after you accept cookies in our banner, we load Google Analytics 4, the Google Ads tag and the Meta Pixel, which set analytics and advertising cookies. If you decline, none of these are loaded and no analytics or advertising cookies are set. The website works fully either way.
We also use your browser's localStorage — a similar technology that stores data locally on your device only.
3. Cookies (only with your consent)
| Name | Provider | Purpose | Expires |
|---|---|---|---|
_ga, _ga_* |
Google Analytics 4 | Distinguishes visitors and sessions to produce anonymised usage statistics. | Up to 2 years |
_gcl_au, _gcl_aw |
Google Ads | Measures the results of our Google ads and remembers that a visitor came from an ad. | Up to 3 months |
_fbp |
Meta Pixel | Identifies the browser to measure the results of our Instagram and Facebook ads and to show our ads to website visitors. | 3 months |
4. localStorage We Use
| Key | Purpose | Expires |
|---|---|---|
ecl_cart_v1 |
Saves your shopping cart items between page visits. | Until you clear browser data |
cookie_consent |
Remembers whether you accepted or declined cookies. | Until you clear browser data |
lang |
Remembers your language choice. | Until you clear browser data |
We use EmailJS to transmit order request forms. EmailJS may set its own cookies or storage. Please refer to EmailJS Privacy Policy for details. More about how your data is processed is in our Privacy Policy.
5. Withdrawing Consent
To withdraw your consent, clear this site's data in your browser (see below). The banner will appear again on your next visit and you can decline. You can also manage ad preferences in your Instagram and Facebook settings.
6. How to Clear Cookies and localStorage
You can clear localStorage at any time through your browser settings:
- Chrome: Settings → Privacy and security → Clear browsing data → Cached images and files
- Firefox: Settings → Privacy & Security → Clear Data
- Safari: Preferences → Privacy → Manage Website Data
7. Changes to This Policy
We may update this Cookie Policy if we introduce new technologies. The date at the top of this page indicates the latest revision.
8. Contact
Questions about our cookie practices? Contact us at [email protected].